my why

February 9, 2022

Setting ROOTED Goals: Etched in Your Memory

​Sustainable, Lasting, and Life-Giving Goals Are:


Last week, we talked about how to create a symbiotic relationship between your goals and your lifestyle so they mutually support each other over the long-haul. This week we’re going to talk about the secret sauce for making progress on your important goals— even when things change. When you train your brain to care about your goals, your subconscious joins the team and starts looking for every reasonable opportunity for you to make progress.

We call this “etching” your goals into your memory, and it’s step 5 in the ROOTED goals process.

Why People Don’t Accomplish Their Goals

92% of people don’t accomplish their New Years Resolutions. The world gets super pumped about goal-setting on New Years day, vows flying left and right that we’ll cut refined sugar, increase our incomes, or start reading to our kids every day. But then, around January 17th (which has been officially dubbed as ‘Ditch Your Resolution Day’), goals begin dropping like flies.

Why is this?

Life picks up steam, the obstacles start mounting, and the habits start slipping. After a few days of falling off the bandwagon, many people honestly just begin to question why their goals mattered to them so much in the first place. And after a few weeks of lapsing, their goals are left in the dust of the first quarter, forgotten.

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February 2, 2022

Setting ROOTED Goals: Tailored to Your Lifestyle

Sustainable, Lasting, and Life-Giving Goals Are:


Last week, we talked about how to make sure your goals are clear and actionable, so that you can make significant progress whenever you have the time. Today, we’re going to talk about that time, about how to create a symbiotic relationship between your goals and your lifestyle so they mutually support each other over the long-haul.

Step 4 is all about how to Tailor Goals to Your Lifestyle.

Other goal setting systems might show you how to reverse-engineer your goal (what we talked about last week), but then they end there and wish you good luck. This system shows you how to look at your goal in the context of your daily life, and then make strategic shifts in your schedule in order to make space for this goal.

Learning From Experience

When I (Shelby) was seven months pregnant with my first, my husband and I decided that I would work from home. At the time, designing a planner was nowhere on my radar. I had a complex system of to-do lists and digital calendars that makes my head spin to think back on. But what was worse than my lack of a cohesive system of organization was my total lack of understanding about the concept of trade-offs.

That’s why, at seven months pregnant with my first baby, I signed the biggest freelancing contract I’d ever seen. Without fully realizing what I was doing, and with one tiny digital stroke of the pen, I had committed the next two years of my life to the completion of a very rigorous and mentally straining project that would teach me the concept of trade-offs through the hard knocks of experience.

On top of it all, I had a severe deficit in my personal time-management skills. Unsurprisingly, this turned into a years-long season of overwhelm that bubbled into every area of my life.

Even so, I have to admit that I am thankful for that insane season of life. It was genuinely good work (a dream project, really), and I learned SO, SO much from it.

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January 5, 2022

Setting ROOTED Goals: Rooted in Your Core Calling

Sustainable, Lasting, and Life-Giving Goals Are:
  • Rooted in your core calling
  • Organically growing out of your context
  • Outlined for clarity
  • Tailored to your lifestyle
  • Etched into your memory
  • Developed by Providence

Other goal setting systems start by asking what you want for your life. This system starts by asking how you’re uniquely called as a disciple of Jesus to show up in the spaces of the world where He has placed you. What is your core calling?

I have to admit—as thrilling as the idea of a core calling is, it’s also pretty intimidating. But tapping into your core calling is an essential part of creating goals that fully resonate, that compel you to follow-through in the execution of them, and that produce a lot of satisfying fruit along the way.

So let’s begin uncovering your core calling—the soil for every sustainable and healthy goal you’ll ever set.

How to Uncover Your Core Calling

Very few people actually know from a young age exactly what they’re uniquely called to do. And even fewer have a really fleshed-out understanding of what their calling entails. If you’re overwhelmed by this stage—don’t be. You don’t have to get it all right immediately. But, you can start uncovering insight into the unique way God has positioned you to contribute by paying attention to the overlap of your responsibilities and affinities.

On the responsibility side, you have family relationships, financial responsibilities, a local community, etc. God ordained that these things would impact, limit, and shape your productivity.

On the affinity side, you have natural giftings and talents. And, honestly, some activities simply fill your cup more than others! It’s important to admit and understand that affinities are normal and valid.

Amazing things happen when we can leverage our strengths and affections to fulfill our responsibilities.

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September 1, 2021

Using Prompts Effectively: Self Care, Movement, Seasonal Goals & My Why

Last week, we looked at the first four prompts located on the day spread of our Monthly booklet. If you missed that post, it’s worth a read, but here’s a quick recap of the “why” behind these prompts:

We built these prompts around the best habit practices productivity gurus regularly write about, and we’ve seen huge benefits from using these prompts daily. When something feels off in our planning rhythm, it’s often because we’ve let the habit of using these prompts slide. Using these prompts again and again and again and again each day will build initially small, but long-lasting habits around creating targets and goals, reflecting on your days, and pivoting where needed.

Today we’re going to look at the final four: Self Care, Movement, Seasonal Goals & My Why.

A quick reminder before we jump in…

If seeing all of the prompts overwhelms you, start with 1-3, commit to practicing them regularly, and see what happens (you can even cover the others with washi tape while you get into a good mental groove with the ones you’ve chosen). We made this planner for you, so use it in the way that best fits the season you are in today.

Self Care

Such a simple phrase, and yet we have attached so much meaning to it. Sometimes, we feel guilty for taking the time do something so… positive. Other times, we make self-care too complicated, or we obsess over it. Self care doesn’t have to be complicated. It’s simply embracing the job you have to take care of yourself, so you’re in a place to serve vibrantly. If you find yourself staring at the “self care” space wondering what to put down, take a deep breath, push away the cultural expectations you’ve attached to that phrase, and write down what you need. When you cultivate abundance within, it overflows into your world without effort.


Unlike any other time in history, the majority of us in first-world countries can live our entire lives sitting on a couch. We can run an entire business empire while lounging in bed. We can order all our groceries without even getting up from our desk, and then pick them up without getting out of the driver’s seat (or have them delivered straight to our door). But movement is key to keeping us grounded in the real physical world. Exercise pumps fresh oxygen to our brains, detoxes the body, lowers stress levels, and can help balance hormones. It can re-energize us in a way no podcast or motivational video can. Movement doesn’t have to mean running 10 miles every day. It can be as simple as having a dance party with the kiddos or strolling through the neighborhood after dinner, but can also be used to track seasons of intense physical training. Do you—but make sure you’re incorporating movement into your daily rhythm!

Seasonal Goals

Have you ever spent days, caught up in the fervor of resolutions and possibility, pondering all your goals for the new year…only to get to May and realize you’ve made little to no progress on any of them? We’ve all been there. The reality is this: unless those big, life-changing goals are in front of you every single day to inform your decisions, you’ll never have the space to follow through. We included a “seasonal goals” prompt every day in our Monthly, so you can get serious about what it’ll take to make your dream a reality.

By daily envisioning a life-giving future, you’re providing for your mind an anchor for you to focus your creative efforts and problem-solving energies. You’re giving yourself a target at which to aim when you set up your schedule and develop your boundaries. You’re leveraging your God-given gift of imagination in order to do something that only you can do to cultivate abundance in a space that only you can fill. You’re taking your most noble hopes out of the realm of daydreams and formulating a plan of action.

My Why

Connected to your “seasonal goals” is the prompt that asks you to put into words your motivational “why.” The value of this question cannot be overstated. If you don’t know the “why” behind your alarm is going off at 5:30am, you’ll push snooze. If you don’t know the “why” behind the budget sacrifices you’re making to chase that side hustle, you’ll spend money haphazardly. Stating your “why” each day is going to fuel you on the days you make massive progress and help kick you back into action on the days you’d rather binge Netflix.

Your “why” is an opportunity to consider your core calling, and make sure everything you’ve planned for the day is aligned with that. There have been countless times when we’ve decluttered our brains onto our day spread, and by the time we get to our “why,” we can see our priorities with such clarity that we adjust our plans then and there, pivoting immediately into a stronger day. The quality and effectiveness of the activities that fill up your day is directly linked to the strength of your “why.” As you lean into purpose, you’ll find your resolve growing stronger.

The daily rhythm of planning with each of these prompts is a domino-habit that can serve to keep your goals and intentions in front of you so they can sink into you, and begin to influence your decisions. Get your thoughts organized so that you can build a working memory around the things that matter most to you in life. This kind of quiet work builds a foundation for the will power it takes to make those many small but vital choices you have to make, hour-by-hour, that train your time and your focus toward your priorities.


The Evergreen Planner system is comprised of three unique pieces: the Cover, the Annual and the Monthly. Here at Evergreen we believe in self-compassionate planning and want to inspire women to craft a lifestyle that both fuels their dreams and serves their daily rhythms. Learn more about our system here!